dye hard

Back in Business!

Half-way through ‘Squared Online’ a new challenge was lying ahead; compile a multi-channel plan (with focus on digital practices) for Squarelle Tonacity! A brand new, high-end, DIY, multi-tonal home hair colouring product, accompanied with a bespoke application tool, which helps busy professionals get salon-quality results at their own homes.

Squarelle Tonacity

Source: Squarelle Tonacity – Group 12

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going viral

Viral marketing is a very carefully designed and crafted process that needs time and patience to work. It consists of viral messages that tend to appeal to a specific category of individuals with high social networking potential, who communicate and spread these messages quickly. When viral marketing works, the results are immense; a brand’s image can change overnight, a freshly launched product can become an immediate success.

The growth of social media has largely contributed to the effectiveness of viral marketing. Lately, though, the term ‘viral’ is used mostly to describe humorous (sometimes) celebrity (most of the times) videos that become immensely popular globally in such a short period of time through internet sharing, via email, social media and sharing websites.

I am sure that most of you have already watched this video of Jean-Claude Van Damme and his incredible (and 100% real!) stunt for Volvo Trucks, with Enya’s iconic “Only Time” on the background. The “Epic Split” is such a huge success that many created parodies within days to steal some of its gold dust of viral fame.

First was this; a parody of the original video made by Artjail, a NYC visual effects studio, ‘starring’ Rob Ford, the disgraced Toronto Mayor, which had over a million views within a day. This is a great example of how a huge viral success story can be utilised to promote other people’s work.

And then, I came across an even crazier parody; infamous Hollywood actor Channing Tatum embraced the craze and performed his “Epic Split” while on set for his new movie “22 Jump Street”, showing how a very successful advert can help you promote your own work, even if it’s totally irrelevant. And if you haven’t watched this already, check it out!

But then, there are videos like this. An effort to create something fun and simple, an attempt to work on a new project using tools I am not yet familiar with, help my peers to get to know me, and probably give my friends a reason to laugh at me! All I am trying to say is that I’m not hoping that this video will go viral, and I just pray that it will not turn into a parody, too.

What do you think? Have you attempted to do something similar to promote your own work? Please leave your comments below.

Thanks for sharing!

digital landscape

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

– Pierre Omidyar, Founder of eBay

Source – vimeo.com | Flux Design Labs

 Over the past decade, the evolution of digital has completely changed the way people communicate, learn and buy. Digital is a such a fast paced world that even its most experienced professionals struggle to keep up with all those constant changes among its numerous disciplines.

And you know something? So am I! Even though I’m still a newbie to all these exciting new things and, frankly, quite scared sometimes, I am very excited about what lies ahead.

I chose Squared Online because of its holistic view of digital marketing; I am confident that it will give us a clear understanding of what a business’ objectives are, supply us with the fundamentals of digital marketing and also provide the know-how to run truly effective marketing campaigns.

And what about my fellow Squares? An amazingly varied group of people! As you have probably guessed, digital marketing students tend to come from all sorts of academic and professional backgrounds: advertising and architecture, engineering and design, publishing and entrepreneurship. People who aspire to apply all the digital marketing skills from the course to their current or future roles. All I can say is that I hope I’ll get to know and work with as  many people as I can during the process.

I’m already sure by now that the course will not only help me build and optimise new skills, but it will also provide chances to put them to use in a commercial environment from day one!

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