facebook redesigns business pages

A tour of the latest makeover

Yes, they’ve done it again! Facebook has finally released its revamped business pages design, which was first announced on March 10th 2014. The new layout, which will only be available on Facebook’s desktop version, has a more “streamlined look” and looks very similar to the Facebook mobile app, accompanied with design changes and proximity to tools that page admins use the most.

Social Media - Facebook

source: mashable.com

Months after introducing changes to users’ news feedsFacebook has rolled out a new version of its business pages, which gathers important details and actions all in one place, right below the cover photo. The most important of these changes are:

Facebook Pages redesign

source: facebook.com

New timeline design

Now only the right-side column of your Page’s timeline will list your posts; Facebook switched from the two-column to a single column timeline, which now resembles its user’s profile design. This means that all posts will now appear on your Page and in the News Feed.

Facebook Pages redesign

source: facebook.com

While previously your contact information were featured under your ‘About’ tab, the left-hand column will now include your most important details of business, listing your location on a map, your opening hours, phone numbers, webiste URL, reviews, photos or videos.

Facebook Pages redesign

source: facebook.com

New ease-of-management tools

More navigation options have been added to the Page’s menu, as the ‘Build Audience‘ tab will now provide you with direct access to your Ads Manager Account, for monitoring your activity, insights and settings.

As an admin, you will now have immediate access to the Facebook ads you’re running or interaction on your Page, including Page ‘Likes‘, unread notifications and new private messages.

Facebook Pages redesign

source: facebook.com

Your ‘Pages to Watch’

Facebook has also introduced the new ‘Pages to Watch‘ feature, under its ‘Insights‘ tool. Admins will be able to build a list of business Pages similar to their own, and constantly check upon their performance and weekly activity. This means that you will now have the chance to monitor and compare your Page’s ‘Likes‘, posts and engagement to those of your competition.

Finally, the ‘Posts‘ menu tab of ‘Insights‘ will incorporate a new feature which will enable you to view the past week’s most engaging posts from your Page or the Pages you’re monitoring.

 

Facebook Pages redesign

source: facebook.com

I have been using the new Page’s timeline for a week, and this design is much more user-friendly. However, knowing how your competitors are doing is a very common business practice for centuries; and even though, the ‘Pages to Watch‘ feature is extremely useful, it probably crosses the “stalking” border… Do you think that Facebook has now gone too far this time?

source: www.socialmediafrontiers.com

social media can do your work

When used correctly, social media can be an amazing tool for all types of businesses; but still, there are those ‘old-fashioned’ entrepreneurs out there who can’t trust Facebook, Twitter and the likes to grow their existing customer base.

source: mashable.com

According to a Pew Internet Study, the number of Facebook users in the US over 65 has reached 35% while in 2013, 43% of Americans of 65 years or older were using at least one social networking site like Istagram, Pinterest, Twitter or Tumblr, compared to 26% in 2010 or a mere 1% in 2008.

On Twitter, the 55-64 year age bracket has grown by 79% since year-end 2012, being its fastest growing demographic, while the corresponding numbers for Facebook and Google+ for the 45-54 year age group have leaped over 46 and 56%, respectively.

So why are there still businesses that insist to ignore those fast growing demographics? And why do they fail to target them when they know that these are actually the ones that have money to spend on their products?

Social media is not that complicated!

Here are a few more reasons which might convince you that using social media for business might actually not be such a bad idea:

Brand and Positioning

Strong online presence can only make your product stronger! By knowing your customer base, you’ll definitely be able to build a loyal following base on social media networks. And by doing this, you can only grow bigger and bigger day by day, strengthening your online and offline market presence.

Brand and WOM

Use word of mouth to pave your way into the digital world. When you know your product, you also know your marketing; and when you do your marketing right, people will be happy to talk about it on social media. Getting and monitoring feedback is key; it can actually help you improve your product and the way you do business.

source: mashable.com

Be Brave, Communicate!

Open communication on social media can be an invaluable business tool, if used correctly! Just think of the amount of information exchanged publicly between you and your current or potential customers! If your communication is genuine, you should only expect the same from your audience.

Dummy Run

You don’t have to be an expert to check upon your metrics or website analytics; don’t be afraid to start using Facebook Insights, which can help you measure your Facebook marketing and engagement efforts, or Google Analytics, which can give you significant information on your site traffic and where that comes from. See for yourself what is driving your ‘Likes’, check which status updates worked and which didn’t, and how your followers responded to that important update!

Bespoke Content

When you own a small local business, or your product ‘works only’ on a specific area, wouldn’t you prefer to be able to offer your services only to those that might actually be interested in or be able to use them? Twitter and Facebook provide the option to localise content and geotarget your posts – why offering an active ‘walk-in’ promotion to your followers outside your area? Just keep it local and relevant, and it will work!

Managing social media for your business definitely requires an integrated approach, and calls for a significant amount of time and effort in building brand awareness through pins and boards, posts, groups, podcasts, tweets and so on. Success of your social media strategy is solely based on your unique presence and your charming and engaging manner.

What do you think? Are you willing to give social media another chance?

source: www.socialmediafrontiers.com

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