facebook introducing slingshot

Slingshot disappearing messaging app to battle Snapchat

Months after attempting to acquire Snapchat, Facebook now hits back introducing a rival mobile application, calling it Slingshot.

Back in December 2012, after having recognised Snapchat’s huge success amongst teenagers, Facebook introduced its own disappearing messaging app called ‘Poke’, in their first attempt to battle it; the app failed quite badly, and has now been removed from the App Store. And then, back in November 2013, Facebook offered as much as $3 billion to buy Snapchat, an offer which was surprisingly (for many, author included) and loudly turned down by co-founders Evan Spiegel and Bobby Murphy!

Social Media - Facebook

source: mashable.com

But then, last February, Facebook hit back by purchasing the popular messaging service WhatsApp, in a deal worth $19 billion, making this their most expensive acquisition to date.

According to Professor Daniel Miller, part of the ethnographic researchers group of University College London who worked towards the Global Social Media Impact Study, youngsters are now abandoning Facebook, moving towards such mobile-first apps like Snapchat, Superchat or WhatsApp, which are simpler and much easier to use, keeping their conversations private and away from their watchful parents, who have now overtaken Facebook.

Social Media - WhatsApp

source: mashable.com

Nevertheless, Facebook demonstrates clearly that it understands the power of these direct and simple, fast-paced mobile apps, but it also recognises the importance to stay close and popular to its younger user base, and at the same time be able to attract more overseas users, since such mobile applications have been more successful in penetrating many international markets that Facebook still hasn’t managed to do so.

It is now believed that the social media giant has been planning and developing Slingshot for months, while Mark Zuckerberg, Facebook founder and CEO, is also believed to have been hugely involved in the project, in an attempt to pull back those youngsters who have been abandoning fast the Facebook ship.

The new Facebook mobile application bears a (very close) resemblance to another newly introduced video-messaging app called Taptalk, which sends ‘one-to-one pics and videos in a split second’.

Social Media - Taptalk

source: taptalk.me

It is believed that the new Facebook feature might already be out and running within this month; however, estimates suggest that the whole project might also be scrapped altogether.

Clearly enough though, Facebook understands that they will always have to drive ahead in the competitive and (many times) ruthless social media world in order to survive, and proved they are ready to use every means possible!

Well, as they say, imitation is the highest form of flattery, right?

source: www.socialmediafrontiers.com

social media can do your work

When used correctly, social media can be an amazing tool for all types of businesses; but still, there are those ‘old-fashioned’ entrepreneurs out there who can’t trust Facebook, Twitter and the likes to grow their existing customer base.

source: mashable.com

According to a Pew Internet Study, the number of Facebook users in the US over 65 has reached 35% while in 2013, 43% of Americans of 65 years or older were using at least one social networking site like Istagram, Pinterest, Twitter or Tumblr, compared to 26% in 2010 or a mere 1% in 2008.

On Twitter, the 55-64 year age bracket has grown by 79% since year-end 2012, being its fastest growing demographic, while the corresponding numbers for Facebook and Google+ for the 45-54 year age group have leaped over 46 and 56%, respectively.

So why are there still businesses that insist to ignore those fast growing demographics? And why do they fail to target them when they know that these are actually the ones that have money to spend on their products?

Social media is not that complicated!

Here are a few more reasons which might convince you that using social media for business might actually not be such a bad idea:

Brand and Positioning

Strong online presence can only make your product stronger! By knowing your customer base, you’ll definitely be able to build a loyal following base on social media networks. And by doing this, you can only grow bigger and bigger day by day, strengthening your online and offline market presence.

Brand and WOM

Use word of mouth to pave your way into the digital world. When you know your product, you also know your marketing; and when you do your marketing right, people will be happy to talk about it on social media. Getting and monitoring feedback is key; it can actually help you improve your product and the way you do business.

source: mashable.com

Be Brave, Communicate!

Open communication on social media can be an invaluable business tool, if used correctly! Just think of the amount of information exchanged publicly between you and your current or potential customers! If your communication is genuine, you should only expect the same from your audience.

Dummy Run

You don’t have to be an expert to check upon your metrics or website analytics; don’t be afraid to start using Facebook Insights, which can help you measure your Facebook marketing and engagement efforts, or Google Analytics, which can give you significant information on your site traffic and where that comes from. See for yourself what is driving your ‘Likes’, check which status updates worked and which didn’t, and how your followers responded to that important update!

Bespoke Content

When you own a small local business, or your product ‘works only’ on a specific area, wouldn’t you prefer to be able to offer your services only to those that might actually be interested in or be able to use them? Twitter and Facebook provide the option to localise content and geotarget your posts – why offering an active ‘walk-in’ promotion to your followers outside your area? Just keep it local and relevant, and it will work!

Managing social media for your business definitely requires an integrated approach, and calls for a significant amount of time and effort in building brand awareness through pins and boards, posts, groups, podcasts, tweets and so on. Success of your social media strategy is solely based on your unique presence and your charming and engaging manner.

What do you think? Are you willing to give social media another chance?

source: www.socialmediafrontiers.com

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