social media can do your work

When used correctly, social media can be an amazing tool for all types of businesses; but still, there are those ‘old-fashioned’ entrepreneurs out there who can’t trust Facebook, Twitter and the likes to grow their existing customer base.

source: mashable.com

According to a Pew Internet Study, the number of Facebook users in the US over 65 has reached 35% while in 2013, 43% of Americans of 65 years or older were using at least one social networking site like Istagram, Pinterest, Twitter or Tumblr, compared to 26% in 2010 or a mere 1% in 2008.

On Twitter, the 55-64 year age bracket has grown by 79% since year-end 2012, being its fastest growing demographic, while the corresponding numbers for Facebook and Google+ for the 45-54 year age group have leaped over 46 and 56%, respectively.

So why are there still businesses that insist to ignore those fast growing demographics? And why do they fail to target them when they know that these are actually the ones that have money to spend on their products?

Social media is not that complicated!

Here are a few more reasons which might convince you that using social media for business might actually not be such a bad idea:

Brand and Positioning

Strong online presence can only make your product stronger! By knowing your customer base, you’ll definitely be able to build a loyal following base on social media networks. And by doing this, you can only grow bigger and bigger day by day, strengthening your online and offline market presence.

Brand and WOM

Use word of mouth to pave your way into the digital world. When you know your product, you also know your marketing; and when you do your marketing right, people will be happy to talk about it on social media. Getting and monitoring feedback is key; it can actually help you improve your product and the way you do business.

source: mashable.com

Be Brave, Communicate!

Open communication on social media can be an invaluable business tool, if used correctly! Just think of the amount of information exchanged publicly between you and your current or potential customers! If your communication is genuine, you should only expect the same from your audience.

Dummy Run

You don’t have to be an expert to check upon your metrics or website analytics; don’t be afraid to start using Facebook Insights, which can help you measure your Facebook marketing and engagement efforts, or Google Analytics, which can give you significant information on your site traffic and where that comes from. See for yourself what is driving your ‘Likes’, check which status updates worked and which didn’t, and how your followers responded to that important update!

Bespoke Content

When you own a small local business, or your product ‘works only’ on a specific area, wouldn’t you prefer to be able to offer your services only to those that might actually be interested in or be able to use them? Twitter and Facebook provide the option to localise content and geotarget your posts – why offering an active ‘walk-in’ promotion to your followers outside your area? Just keep it local and relevant, and it will work!

Managing social media for your business definitely requires an integrated approach, and calls for a significant amount of time and effort in building brand awareness through pins and boards, posts, groups, podcasts, tweets and so on. Success of your social media strategy is solely based on your unique presence and your charming and engaging manner.

What do you think? Are you willing to give social media another chance?

source: www.socialmediafrontiers.com

better late…

Than never! Part of our Squared Online Module 2 was to come up with a successful new online business idea; our ideas had to be creative, demonstrate innovation and relevancy, and show an in depth understanding of our client’s needs and branding objectives.

Every Squared was allocated to a group, and had to start interacting with his peers in order get to know one another, propose an original business idea and vote for the one that we could all see work! So, apart from coming up with an original idea that would potentially work and produce great results, the true challenge was to work in harmony and peace within a diverse team of nine Squares!

As expected, many strong business ideas were presented, which could be successful in the real world. And after several Hangouts and Google+ discussions, we’ve finally decided: let there be ‘Pitchalicious’! A cloud based web application that allows users to create and share rich media pitches to win new clients or business, following a Software as a Service (SaaS) revenue model.

Pitchalicious

Source: signup.pitchalicious.com

‘Pitchalicious’ has to be fresh and new and different in order to succeed in a very competitive market, with well-established players. In order to tackle this difficulty, we knew that our product had to be unique. We tried to identify those characteristics that would help us diversify our product from the rest of the pack. A fresh, user-friendly product with an intelligent and well-rounded support team, and a very active community which will offer valuable tips and networking opportunities.

Our objective is to attract the entire working population – particularly small and agencies and freelancers. We strongly believe that there is some serious investment potential here, particularly with regards to the size and accessibility of the target market. And even though we aim high in terms of investment capital, I strongly believe that our team presents a viable business idea, which shows serious prospects, and would soon attract  investors!

Are you interested?

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